We already know companies like Facebook track our activities both online and offline. The things we discuss, ads we click on, and websites we visit are all logged and sold to the highest bidder for ad revenue. Facebook isn’t alone, though.

One of the biggest collectors of data on the internet is Google, and unlike Facebook, it’s good at what it does. So good, in fact, that it’s managed to avoid many of the data scandals that have torpedoed Facebook’s reputation and credibility.

Google, in spite of its habits, still has a good reputation for a tech company.

But that doesn’t mean that it’s immune to the same greedy tactics other businesses pull. Google still keeps tabs on your location, tracks search history, and builds a digital profile based on your browsing habits.

If anything, it’s better at collecting data than Facebook ever was, and smart enough to know when to keep quiet.